Microsoft Premier Field Engineers are high-end tech support which are deployed on the client site whenever a corporate buys Microsoft Software worth a substantial amount. There are in access of 700 PFEs across the globe. They are a part of a formidable knowledge bank.
The problem is that they are usually disconnected from each other. That was the brief. To make them feel like they a re a part of something big. So we took their genuine engineers from across the globe and painted their faces with the flags of the country they were at. Huge success, this campaign, with a global rollout.